I run a very small business, so I know the struggle of canceling or postponing all of your season events. Even more so, I am familiar with the uncertainty of not knowing if your cushion plan will be enough, or if the people around you will be taken care of. I do believe, though, that looking forward to a brighter future and being proactive in the meantime is the healthy approach. Here a few things that have been helpful to me.
- Listen to your clients. Now is the time to make your couples feel better, to support them, and to pay close attention to their (new) needs. This time is not easy. Think of the emotional rollercoaster they just went through. Be empathetic.
- The other side of the coin is to take care of yourself. Be very clear about the new normal. What are the services moving forward? One thing is to support clients and vendors to honor fees for future dates, and quite another to create something else from scratch, only because now we have more time. If you have to design or produce something from zero, that should come with a price.
- Get intentional with your business. Redefine your purpose and that unique gift that only you can offer. Who do you serve and why do you do it? There are two coaches who have been instrumental for me to get real about my intention and purpose, even if those occasionally change. Their names are Hiro Boga and Danielle Laporte. Both of them walk you through the spiritual side of business in a very practical and real way.
- Get smart with your business. Now is the time to revisit your work process, your services, and the way you want to do things moving forward. You might be tempted to take any client as things start getting better, and that might not be the right way for your particular case. Sean Low (The business of being creative) and Liene Stevens (Think Splendid) are some of the smartest people in the wedding industry, or any creative industry for that matter. These talented consultants have years of experience behind them, and you’ll benefit greatly just by signing up for their free newsletters.
- Learn something new, even if it’s not something related to your business. Actually, it would be better if it is not. Create new connections between your brain cells, challenge yourself, try something different. No one is looking, so do this one for yourself.
- Move your body, in any way or form. The Class and their digital studio, has been a game changer for me, particularly during this isolation time.
If you would like to share anything that has been helpful to you, please do contact me!
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