For a (nice) change, I’m writing to you from my office at home while I delightfully sip my morning tea. Summer is typically considered a low season for weddings in the main destinations I serve, San Miguel de Allende and Los Cabos. Hence, it’s also when I can dedicate time to nourish other projects I hold dear, and revisit my services, offerings, processes, and fee structures. The list is always too ambitious, but it feels important to look at.
Today’s post is a revision of the current season and the things I’m looking forward to.
Business, Vision
Amelia Market
Amelia has been creating welcome bags and gifts for the last few years. We collaborate with Mexican artisans from Oaxaca, Jalisco, Michoacan, and Guanajuato, and enjoy working together with couples and wedding planners to create custom gifts and welcome packages for their guests.
The next step for Amelia Market is to simplify and improve the shopping experience for the customers, where they can choose items from an existing collection while still offering a custom option.
Under the umbrella of Amelia Market, we will also offer a wedding rental collection, where clients can choose tabletop decor for their wedding. From candleholders to chargers, artisan candles, linen napkins, and other details, the idea is to extend and showcase the work we've done with the same artisans we have been collaborating with for the last 8 years. The goal is to make it easy for customers to rent their favorites items for the wedding.
Moreover, Handmade (“Hecho a Mano” ) is a project close to my heart. For the last couple of years, I've been working on designing a clothing line of unique pieces that are soft, tailored, and made with natural fabrics such as cotton, wool, and linen.
The first collection is suited for fall, and it’ll be ready before that. It is entirely made in San Miguel de Allende and I couldn't be prouder of the talent and craftsmanship of my team, and the work behind it. We will have an online presence and ship internationally.
Saraí Flores
This will continue to be the platform where I offer a number of wedding design services. I mostly work with couples and wedding planners, focusing on the visual aspects of the wedding, from defining the ambiance to choosing vendors and bringing the design vision to life. This has always been my core business, and I'm excited about our amazing clients and upcoming projects in the fall.
Personal, Creativity
There are other areas in my life which fill my day and creative aspirations. A couple of years ago, I was part of an amazing training called The Blood Mysteries School, and I plan to revisit its outstanding curriculum. It works around the feminine archetypes: the maiden, the mother, the sorceress, and the crown. There is more depth to it than I can explain here, but it has been instrumental in how I approach my life, not only on a personal level but professionally, too. By honoring our innate monthly, yearly, and lifelong seasons, we can also hone and harvest the best of our tools, creativity, and wisdom.
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